Transcription: One of the things we liked about this site was that a lot of the web publications tended to kind of break down an aesthetic after a certain point. Really, once you got off the homepage, at best, the secondary level of navigation, things would crumble. And then a lot of cases, this site would hold together up to the point you went out to an external thing that would appropriately broke the aesthetic. It was an art piece or a photo essay or so on.